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Clean Beauty: What It Is And Why It Matters

Posted on May 15 2020

Woman who uses clean beauty products

There are all sorts of buzzwords that make us feel good about the products we’re consuming: “green,” “natural,” “eco-friendly,” and “organic,” for example. But there’s one that’s getting a lot of attention lately and that’s “clean beauty.”

What does clean beauty even mean? And what does it have to do with you? Great questions!

At Babo Botanicals, we care about clean beauty, but we understand that it can be a hard concept to define. We’re here to help demystify it.

What Is Clean Beauty?

Clean beauty refers to cosmetic products created without synthetic chemicals and ingredients that could harm your body or irritate your skin — ingredients like parabens, phthalates, oxybenzone, and synthetic fragrances, just to name a few.

The reason clean beauty can be hard to define is that there’s no set list of ingredients that are banned from clean beauty products. In fact, it might be best defined as a movement.

clean beauty products

Why Is The Clean Beauty Movement Necessary?

If clean beauty is a bit undefined and ambiguous, why is it necessary and why did it come about? The answer is that the cosmetics industry is practically unregulated.

The last time cosmetics regulations were passed by Congress was in 1938. That’s a long time ago! Since then, the government has not defined safety standards for ingredients used in cosmetics.

What does this mean for the cosmetics industry? Basically, anything goes. There aren’t many ingredients that are off-limits.

That means some pretty yucky stuff is making it into the products you use on your skin every day!

Since there’s no regulating body to keep harmful ingredients out of cosmetics, clean beauty is the effort of health- and earth-conscious companies to provide safe, healthy, honest products even without FDA regulations.

This is where you come in, too!

Clean beauty is also about individuals who don’t want to use products made with harmful chemicals and are ready and willing to read ingredient labels in order to pick through the questionable products and opt for clean ones.

woman who used clean beauty products

Fortunately, you’re not alone in your efforts. Nonprofits like the Environmental Working Group (EWG) help consumers choose products by providing ratings based on the ingredients of any given product.

Now that you understand a bit more about the clean beauty movement, let’s look at why it matters for your health and for the planet.

Why Clean Beauty Matters For Your Health

While the industry may argue that questionable ingredients are not harmful in small amounts, clean beauty advocates don’t think it’s worth the risk!

We don’t, either. That’s why Babo Botanicals and other clean beauty companies are leaving those ingredients out.

We won’t talk about all of the ingredients that clean beauty says a big, fat “No!’ to, but we’d like to go over a few of them and how they could negatively affect your body.

Here are four ingredients that are typically kept out of clean beauty products and always kept out of Babo Botanicals products.


Parabens are used as a preservative to increase the shelf life of cosmetics. The problem with parabens is that they can cause allergic reactions and skin rashes.

And, even more concerning, they are an endocrine-disruptor, mimicking your body’s hormones and interfering with the way your body works.


This funny-sounding ingredient is used in your cosmetics to make the fragrance (which is probably full of chemicals itself) bind to the product. This might make your lotion smell lovely, but there’s nothing good about it.

Like parabens, phthalates can irritate your skin and negatively affect hormones. They may damage sperm, increase premature delivery, cause genital defects, and lead to early puberty.

woman checking her skin out in the mirror


Formaldehyde is another preservative used in cosmetics. While it might increase shelf-life, it’s carcinogenic, meaning that it can cause cancer — that doesn’t sound like a good trade to us.

Cancer is the most concerning risk of formaldehyde, but this ingredient, like most of these other chemicals, is also just plain irritating to your skin.


Oxybenzone is an ingredient that’s commonly used in chemical sunscreens to block the sun’s harmful rays. Unfortunately, it’s a chemical that simply doesn’t jive with the human body.

Oxybenzone soaks through skin easy-peasy. In fact, it’s commonly found in breastmilk, urine, blood, and amniotic fluid. Oxybenzone can also block or mimic hormones and is an irritating allergen.

Why Clean Beauty Matters For The Earth

couple out in nature

Many companies that create clean beauty products are concerned not only with your family’s health and safety but also with creating products that are safe for the planet.

That includes how the products are made and what happens to the earth when we use them.

How Products Are Made

One example of why the manufacturing of products is so important: the number of entities involved. We’re talking about farmers, suppliers, the community, consumers, and the environment.

Some companies, like Babo Botanicals, want to care for everyone involved and have chosen to become a Certified B Corporation.

According to the Certified B Corporation website, these “are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.”

Another example of the importance of how products are made is the way ingredients are sourced. Here at Babo Botanicals, we’ve chosen to source our eucalyptus from a farm and wildlife sanctuary called Down Under Enterprises.

By growing eucalyptus trees, this farm has created a place for koalas to eat and travel safely. Not only that, but they also use 100% renewable energy on the farm. That’s what we like to hear!

koala in tree

What Happens When Products Are Used

A product keeps impacting the earth even after it’s been manufactured. One example of this is how chemical sunscreens affect the oceans and coral reefs.

When you and your family lather up with sunscreen then splash in the ocean, the sunscreen that washes off your body affects aquatic life, including coral reefs.

Common chemical sunscreen ingredients, such as oxybenzone, can bleach and damage coral reefs. That’s a big “no” from us, especially when reef-safe sunscreen ingredients, like zinc oxide and titanium dioxide, exist!

Clean Beauty Products

We think that safe, non-toxic skincare products are essential! That’s why we created a line of clean beauty products that includes a foundation as well as lip gloss and lip balm.

Expert tip: Keep in mind that “clean” goes way beyond beauty and cosmetic products. It should be for the whole family — babies, kids, and parents alike! — and includes foundation, lotion, sunscreen, and everything in-between. Don’t leave anyone out!

To give you an idea of our favorite clean beauty products, we’ve listed them below. We hope they become your favorites as well!

Daily Sheer Tinted Facial Mineral Sunscreen SPF 30

Daily Sheer Tinted Facial Mineral Sunscreen

Our Daily Sheer Tinted Facial Mineral Sunscreen isn’t just a sunscreen. This sheer, lightweight, and non-greasy formula also adds luminosity to your skin, making it the perfect protection for everyday wear.

This clean product makes you shine and is free of fragrances, parabens. phthalates, and oxybenzone. Good for your skin and good for the coral reefs!

Plus, it’s not just about what isn’t in this tinted moisturizer — it’s also about the good stuff we put in! It’s got our Nutri-Firm™ Complex of kahai, sea buckthorn, and argan oil and anti-aging hyaluronic acid. Time to shine!

Lip Tint Conditioner SPF 15

Babo clean beauty products

Keep your lips soft, pretty, and protected with our Lip Tint Conditioner! This lip balm comes in five colors to fit your style and mood. And, with SPF 15, it protects your delicate lips from everyday sun damage.

Made with shea butter, cocoa butter, avocado oil, and jojoba oil, this lip balm bathes your lips in all sorts of goodness. And rest assured — it contains no sulfates, parabens, phthalates, synthetic fragrances, formaldehyde, or oxybenzone.

Nutri-Shine™ Luminizer Vegan Lip Gloss

Nutri-Shine™ Luminizer Vegan Lip Gloss

Make your lips shine naturally! Our vegan and hydrating Lip Luminizers nourish and soften your lips while leaving a super high-gloss finish.

These EWG-Verified™ lip glosses are enriched with natural coconut oil, cocoa butter, and soothing organic calendula for soft, smooth, healthy lips!

What makes our lip gloss clean? First of all, it’s colored with minerals, not artificial dyes! And it’s free of synthetic fragrances, sulfates, parabens, phthalates, formaldehyde, and more.

Good For You, Good For The Planet

Woman drinking coffee in the morning

When it comes down to it, clean beauty is about saying no to ingredients that can be harmful to you, your family, and the environment. Instead, say yes to cosmetics with natural ingredients that work!

Decide how to incorporate clean beauty products into your life, starting with the cosmetics you use every day, like foundation and lip balm. Opt for our Daily Sheer Tinted Facial Mineral Sunscreen to make your skin glow and Lip Tint Conditioner to keep your lips soft and kissable.

You’ll start each day with a smile knowing that you’re taking care of yourself as well as the planet!

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