15 Years of Babo Botanicals:
Rooted in Nature, Growing with Purpose
Fifteen years ago, Babo Botanicals began with one woman’s vision: to nurture families with the pure, powerful gifts of nature. In 2025, we’re proud to celebrate our 15th brand anniversary with you—our Babo family.
From a Beekeeping Farm to a Globally Trusted Family Brand
Our founder, Kate Solomon, grew up among the buzzing hives of her family’s beekeeping farm, where she learned early on that nature holds the most effective, gentle remedies. Her lifelong passion for sustainable agriculture and nutrition took her from teaching in South America with the Peace Corps to the world of product formulation.
In 2010, with a decade of beauty industry experience and a heart full of purpose, she launched Babo Botanicals: a line of plant-based personal care products that are as safe for your family as they are for the planet.
What’s in a Name?
Ever wonder where the name Babo came from? It all started with Kate’s little boy and his beloved stuffed bunny, affectionately called “Babo.” Watching the comfort and security he felt with that bunny, Kate knew that’s exactly how she wanted people to feel when using her products—safe, soothed, and cared for.
That sense of comfort lives in everything we do.
A Timeline of Trust:
Our Commitment to Certification
We’ve always believed that doing good goes hand-in-hand with making great products. Our journey has been guided by transparency, integrity, and third-party certifications that reflect those values:
2015: Became an early Certified B Corporation, using business as a force for good 🌱
2018 & 2019: Honored as a Best for the World B Corp
2022: Double certified our portfolio as Cruelty-Free with PETA 🐇
2025: This year, we’re proud to celebrate 10 years as a certified B Corp!
Each milestone is a reflection of our promise to provide safe, effective, and ethically crafted products you can trust.
2018: Began verifying products through the Environmental Working Group (EWG) for ingredient safety and transparency🌿
2023: Became one of the first three brands ever to receive EWG VERIFIED® status for recreational sunscreens ☀️
We now offer 10 EWG VERIFIED® sunscreens among over two dozen EWG VERIFIED® products in our growing collection.
a Difference, One Thoughtful Choice at a Time
At Babo Botanicals, we believe that every ingredient we choose, every package we design, and every product we create has an impact. That’s why sustainability is woven into every part of our process.
🌎 Virgin Plastic Reduction: 9.1 Tons Saved
Since 2022, we’ve reduced our virgin plastic usage by 26%, saving 9.1 tons of plastic from entering the waste stream. To put that in perspective, it’s like:
🐘 2.5 African elephants
🐻 18 grizzly bears
🐇 5,000 bunnies
🧴 Smarter Packaging Innovations We've introduced sustainable packaging across our product line:
100% Recycled Plastic Bottles for 14 of our core products
Haircare in Cartons made with 80% less plastic
Jumbo Refill Pouches to reduce single-use packaging
Plastic-Free Product Expansions to support zero-waste lifestyles
Sourcing That Supports People and Planet
Our commitment goes beyond packaging. We ethically source ingredients in ways that:
- Support smallholder farmers and cooperatives
- Provide access to education, healthcare, and sustainable farming tools
- Preserve biodiversity and protect fragile ecosystems
- We believe sustainability is a relationship—one rooted in respect, care, and giving back.
Looking Forward, Staying True to Our Roots
Even as we grow, we remain a small family company at heart, inspired by Kate’s original dream and grounded in our namesake: Babo the bunny. For us, that symbol of comfort continues to guide our mission—to bring nature’s nurturing touch into homes around the world.
Thank you for walking this journey with us. Whether you’ve been with us since the beginning or just joined the Babo family, your support empowers every sustainable step we take.
Here’s to 15 years of botanical care, big hearts, and beautiful beginnings.
With love,
The Babo Botanicals Team
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