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Defining Shampoo for Curly, Frizzy hair

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DISCOVER HAIRCARE IN A SHOWER FRIENDLY CARTON: AN EASY STEP TOWARDS A MORE SUSTAINABLE ROUTINE.  Give extra-dry, curly hair the frizz-taming treatment it deserves with this gentle cleansing, plant-powered formula. Fair-trade baobab oil and ros. . . More


Give extra-dry, curly hair the frizz-taming treatment it deserves with this gentle cleansing, plant-powered formula. Fair-trade baobab oil and rosehip coat the hair with a protective veil to smooth each strand while you wash, leaving it tamed, detangled, and extra soft. Infused with passion fruit piceatannol ferment to help preserve the scalp protective barrier. The comforting whipped vanilla fragrance enhanced by notes of sweet citrus, and rich cedarwood, transports you to a warm cozy place every time you shampoo.

Our Baobab oil supports local families in Burkina Faso. 

12 fl oz / 355 ml

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SEAL-Peta Animal Test-Free
SEAL-Sustainable Ingredients
SEAL-Nutri-Soothe Complex
SEAL-Paraben and Phthalate Free
SEAL-Sulfate Free
SEAL-Silicone Free
  • Smoothing shampoo for extra-dry, curly hair
  • Suitable for color-treated hair
  • Defines naturally textured hair from waves to curls, keeping hair hydrated 
  • The water-resistant carton bottle uses 80% less plastic compared to a traditional plastic bottle
  • Formulated with baobab oil & rosehip to smooth and nourish each strand
  • Made with 20 plant-based ingredients like our certified organic Nutri-Soothe™ Herbal Blend
  • Scented with warm vanilla, sweet citrus and rich cedarwood natural fragrance 
  • Dermatologist Tested
  • Cruelty-free & Vegan



DIRECTIONS: Easy to use: this product is a bit thinner than a typical shampoo because we packed our nutritious ingredients in a formula that could easily be dispensed out of a carton. Shake before use. Apply shampoo to wet hair and lather. Rinse and follow with the Defining Baobab & Rosehip Conditioner. 

CAUTION: For external use only. Avoid contact with eyes. When using a product for the first time, it is recommended to test it on a small area and monitor for skin reaction during 24 hours before applying to a larger area. If irritation occurs, stop use and contact your physician. Keep out of reach of children.

Key Ingredients

  • Baobab Oil Baobab Oil
  • Rosehip OilRosehip Oil
  • Passion Fruit Piceatannol Ferment Passion Fruit Piceatannol Ferment
  • ChamomileChamomile
WITH SUSTAINABLY SOURCED BAOBAB OIL: We source our baobab oil from rural communities in Burkina Faso, West Africa. The fruits are gently picked by hand to preserve the centuries-old baobab trees and the local women press the seeds into an oil known for its protective and coating benefits on hair. This sustainable trade has allowed more than 50 workers and their families to gain access to fair living wages.

Complete List of Ingredients

Water (Aqua), Sodium Methyl Cocoyl Taurate, Glycerin^, Sodium Lauroyl Methyl Isethionate^, Adansonia Digitata (Baobab) Seed Oil*^, Rosa Canina (Rosehip) Leaf Extract^, Botrytis Cinerea/Passiflora Edulis Fruit Extract/Piceatannol Ferment Lysate Filtrate, Calendula Officinalis Flower Extract*^, Chamomilla Recutita (Matricaria) Extract*^, Nasturtium Officinale (Watercress) Flower/Leaf Extract*^, Spiraea Ulmaria (Meadowsweet) Flower Extract*^, Coccinia Indica Fruit Extract^, Melia Azadirachta Leaf Extract^, Melia Azadirachta Flower Extract^, Corallina Officinalis Extract^, Tocopheryl Acetate, Propanediol, Citric Acid^, Xanthan Gum^, Coco-Glucoside^, Betaine^, Cocamidopropyl Betaine^, Sodium Methyl Oleoyl Taurate^, Lauryl Glucoside^, Sodium Phytate^, Fragrance, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate, Sodium Benzoate.


This product is free of: 

  • Sulfates & Silicones
  • Parabens & Phthalates
  • Synthetic Fragrance
  • Synthetic Colorants
  • Soy & Dairy
  • High Allergy Nuts (including but not limited to: Peanuts, Almonds, and Walnuts)

If you have a known sensitivity to natural fragrances or essential oil(s), we recommend selecting one of our fragrance-free options.

How 2 Recycle logo
  • We know recycling can be confusing: different systems depending on your location, unclear labeling, and inaccurate claims do not make it easy.
  • This is why Babo Botanicals has joined How2Recycle, a coalition of brands working to simplify recycling of their products. Developed by the Sustainable Packaging Coalition, the program includes a labeling system explaining “How2Recycle” that specific product directly on the package. Since 2021, all new packaging of our products include the How2Recycle information.
  • ♲ Check out our seal on the left for recycling information for this product, you can find this seal on the product label as well!
Frequently Asked Questions
  • Why is this shampoo packaged in a carton?

    As part of our efforts to offer more sustainable packaging solutions, we began to explore alternatives to the typical plastic bottle for haircare. When doing a full life-cycle analysis (LCA) of our carton, which considers not only if a product is recyclable after you are done with it, but also the impact of manufacturing, transporting and more, we found the carton to be a more sustainable alternative than not only a plastic bottle, but also to aluminum or glass (a risky shower choice). From there, we designed our haircare collection in a shower-safe carton made with 80% less plastic than a traditional bottle!

  • Can I keep it in the shower for a prolonged time?

    Yes! Our carton is water-resistant and shower-friendly and while it is constructed of primarily FSC (Forest Stewardship Council) Certified paper, it has a thin layer of both plastic and aluminum to ensure the integrity of the carton from the outside, while maintaining the product inside. The carton has been tested for extended periods and has proven to hold up!

  • Is the carton packaging recyclable?

    If you can recycle milk cartons where you live, you can recycle these cartons. If you are unsure about the recycling rules in your municipality, then we recommend checking your local town or city website for clarity. Since 2021, all Babo products have also included How2Recycle information on the packaging, which you can reference when making recycling decisions for other products.

  • The formula isn’t as thick as I am used to, is that normal?

    Yes, this product was specifically designed to be slightly thinner than your normal shampoo or conditioner to allow for ease of use when pouring from the carton. Due to the carton material, we do not recommend squeezing the packaging to release more product, so it was designed to pour smoothly to maximize your use!