EWG VERIFIED - The Environmental Working Group
The EWG VERIFIED™ seal is awarded to safer cosmetics that meet EWG's (Environmental Working Group) rigorous verification criteria, which includes compliance with strict ingredient standards, good manufacturing practices and robust labeling. EWG VERIFIED was established in 2015. Babo has submitted a few products to the program and is in the process of getting more approved.
EWG is a nonprofit, nonpartisan organization dedicated to protecting human health and the environment. Its mission is to empower people to live healthier lives in a healthier environment. EWG launched the verification program in 2015, which takes its Skin Deep® cosmetics database one step further.